26 Apr 2010

So what if Iron Man and ACDC had a fight, and it was shown on the side of a castle?

Well, it'd probably look a little bit like this...

Techno-arts collective Seeper put together this frankly beautiful piece of interactive promotion for ACDC's soundtrack to Iron Man 2 (which, quite frankly, we love here at The Thumbcast already).   

Staged last week, it used the latest in 3D digital animation to bring the wall of the Great Keep at Rochester Castle to life, blow it up, turn it into a big screen - and even put Iron Man into it.

This, quite frankly, is how you promote things properly...